Learn how entrepreneur Leigha Anthony built a successful creator marketing agency with her sister, grew a family business, and navigated leadership with integrity. This episode of In Heels with Keni Silva explores entrepreneurship, influencer marketing, the creator economy, business growth, leadership, personal branding, company culture, and redefining success through purpose, trust, and authentic relationships.
In this episode of In Heels with Keni Silva, Keni sits down with entrepreneur and business leader Leigha Anthony for an insightful conversation about entrepreneurship, leadership, family business, and the evolving world of creator marketing.
As the Co-Founder and CEO of Vitamin C, Leigha built a leading creator marketing agency alongside her sister and business partner. As the company grew, another sister joined the team, creating a family business built on trust, collaboration, and shared values.
Together, Keni and Leigha discuss what it’s really like to build a business with family, the importance of setting boundaries as a leader, and the lessons Leigha learned on her journey from personal assistant to CEO.
They also take a behind-the-scenes look at today’s creator economy, exploring how influencer marketing has evolved, why authenticity matters more than ever, how brands choose the right creators, and why building genuine communities has become the foundation of successful marketing.
Whether you’re an entrepreneur, aspiring founder, marketing professional, content creator, or someone redefining success on your own terms, this episode offers valuable insights on leadership, business growth, and building a career with purpose.